MyResidentLinc Launches, Aims To Change the Multifamily Industry With A Mobile App Platform That Allows Executives To Customize Features and Branding Across Their Entire Property Portfolio
“The Multifamily Industry has been slow to adopt mobile technology, but they can’t afford to be anymore. Smartphones have become the remote control of our lives and, naturally, residents want to be able to manage their living needs from their smartphone. For a multifamily management company, the question of having a custom mobile app is no longer a case of if, but when.” – Co-founder Evan Savar
August 2014— Founded by entrepreneurs Evan Savar and Rich Robinov, MyResidentLinc is launching to change the way—through the use of a custom mobile platform—multifamily management companies manage their properties and communicates with their residents.
Smartphones have changed the way we eat, shop, and travel, but multifamily companies have been slow to adopt technology that makes apartment living easier both for staff and residents. Property executives are beginning to understand the business implications of building a stronger community and developing a custom mobile app that meets the needs of their staff and residents.
“Investing in the right mobile app platform positively impacts their business by not only helping them to attract but retain residents by improving their marketing, communication, and efficiency.”
It’s a huge undertaking that requires a lot of ongoing resources and planning for a multifamily company to create their own app, explains Evan:
“Investing in a white label app can cost you hundreds of thousands of dollars and will require constant updates and support. Once you create your app, you need to ensure it’s flexible and future-proof, or you’ll be investing even more money years down the line. Some multifamily companies, after implementing an app, even require a team dedicated to their app development and management.”
There are multifamily software companies creating a mobile app platform, but they’re extremely limited in which features their residents and staff can use. Most have the basic online payment, maintenance request, messaging and package delivery features.
“We didn’t set out to guess what residents, property managers, and executives wanted and then go about creating a mobile app platform. Instead, we literally knocked on doors and spoke to residents, management and executives, asking them what features they would include in their perfect mobile app. Only then did we set out to create a custom mobile app platform for multifamily management companies of all sizes.”
For multifamily management companies, this is where MyResidentLinc comes in. MyResidentLinc works with clients to create a custom, mobile app for their entire portfolio at a fraction of the cost. Customizable features allow clients to build their app from scratch, choosing the relevant features for each of their properties that make their residents lives easier, helps their property run more efficiently, improves communication between residents and staff and strengthens their brand by increasing their marketing efforts.
“I found there were some apps that solved certain problems for staff and residents really well but these solutions didn’t fit together in one user-friendly property branded resident app. I set out to build a platform that would not only be flexible and adaptable enough but would be able to include the functionality suited to the individual property’s needs both now and in years to come.”
MyResidentLinc is compatible with the current software used by multifamily management companies use. “We’re not trying to create more work for onsite managers or staff, but rather to allow them to do what they’ve always done, but more efficiently,” says Evan.
With a pricing that fits any budget, for a single building or portfolio, MyResidentLinc is the adaptable and affordable option for multifamily management companies wanting to build their own app and choose the features that help them attract and retain residents. ‘
Even though it’s early on, MyResidentLinc is gaining traction, with their clients using their platform to innovate through many different app feature use cases. MyResidentLinc believes that “the future of multifamily starts with a mobile app.”