Having your own custom-branded multifamily mobile app, when you really break it down, achieves the following:
- Reduces costs
- Increases profits
It does this by…
- Attracting new residents
- Retaining existing residents
- Optimizing how you manage your property
By the end of this series, armed with the knowledge and practical advice from this series and the free e-book you’ll receive, you will have everything at your disposal to develop a custom-branded mobile app for your portfolio, whether thats for an individual property or your entire portfolio.
Today, however, we want to talk about the cost-saving benefits of having your own app…
When we created our mobile platform, we didn’t set out to guess what residents, property managers, and executives wanted in a mobile app. Instead, we knocked on doors and spoke to residents, management, and executives, asking them what features they would include in their perfect mobile app.
After speaking to everyone involved in the multifamily industry only then did we set about developing our mobile platform. One area of every business we spoke to that we saw that we could really change how staff ran their property was in the cost-saving features.
We started to ask ourselves the following…
Implementing mobile technology in pretty much every industry and area of the business has led to cost-savings, why would the multifamily industry be any different?
As we later found out, it wasn’t.
So today we thought we’d share 3 ways having your own mobile app has saved our clients money
“We were able to go virtually paperless saving us thousands of dollars a year by using in-app communication features.” – Rocky Stevenson Executive of Four Turnberry Place
Push Notifications and Instant Messaging = Paperless
One of our clients, Four Turnberry Place, has gone paperless by using push notifications and instant messaging features to directly communicate with their residents.
This feature opens up a lot of possibilities, mainly the reduction in printing costs and need for staff to deliver package slips (not to mention the positive environmental impact.)
To name a few examples…
Their staff no longer have to ride the lift up and down just to deliver package slips/packages
Their staff doesn’t have to post notices on doors for noise complaints or administrative issues.
Their staff doesn’t have to print flyers for social events.
These are just a few examples. You don’t have to go completely paperless, but having your own custom-branded mobile app facilitates the process of cutting down on your printing, thereby saving you money.
Reduce Direct Mail
From speaking to multifamily management companies, we know you spend thousands and thousands on direct mail for each of your properties every year.
With your own custom-branded mobile app you can, instead, send push notifications/instant messaging to residents, staff, and local companies.
Direct Mail has its time and place, but a lot of your communication can be substituted for mobile messaging. It’s harder to ignore these types of communication, too (more to come on this in the series.)
So cut out your direct mail and save your business money by using your mobile app to market effectively.
“I was spending 14 hours a week responding to resident questions. Since we implemented our Altessa mobile app, the 12 hours I saved is now spent focusing on new leases and property initiatives, as well as finding ways to use our app to improve residents’ experience.” – Ivanka Williams, Property Manager of Altesa
Having your own custom-branded mobile app that gives residents the option to manage ALL their apartment needs from their phone will directly save your staff time and resources, making how you manage your properties easier (and cheaper.)
By saving your staff time or cutting out unnecessary tasks, our clients have saved time that can either be allocated to focusing on more important parts of the business or cutting back on staff.
Having their own custom-branded, mobile app has saved our clients thousands and thousands of dollars a year.
These are just 3 typical examples of the cost-saving benefits of our platform, but clients are always coming to us with new feature requests and stories of how they’ve reducing costs.