Every multi family property needs to embrace mobile technology: in this always on, hyper connected world, mobile apps are a necessary marketing, customer service, and administrative tool for every business, not just companies like Starbucks and McDonalds.
Having a custom branded mobile app for your property is no longer a case of if, but when.
We’ve said the following in this series before, but we’ll repeat it because it’s that important:
Having a custom-branded multi family mobile app, when you break it down, should achieve the following:
- Reduce costs
- Increase profits
It should do this by…
- Attracting new residents
- Retaining existing residents
- Optimizing how you manage your property
There are plenty of reasons why a business should have a mobile app, but here are 5 to get you started:
Embrace Mobile Technology
You have a website for your properties, right? Research by Clutch showed that almost 7 million of the 27.9 million small businesses in the United States don’t have their own website. Just as websites became a “must-have” for properties in the late 2000s, mobile apps are now a necessary marketing tool in today’s always on, hyper-connected mobile world.
Admittedly, the multifamily industry, although slow to adapt to mobile technology, is finally embracing the mobile era. You need to embrace this change, the possibilities that it has brought with it and use it to your advantage. And there’s no better way to do this than having a mobile app for your properties. Most of your competitors have already realized this fact, and it’s time you did too, or you’ll be left behind.
The Future Is Near
Apart from smartphones and mobile apps, the mobile era has given way to innovations like beacon technology and the smart watch. If this year’s NAA conference was anything to go by, things are moving forward in the multifamily industry. Having a mobile app prepares your business for the future enhancements that are going to be built on the mobile platform. Investing in a mobile app today will also place you in a much stronger position to benefit from future technologies.
Optimizes Your Business Processes
Mobile apps open up new business processes and opportunities because of the way they are used. Using mobile technology, you can identify new ways of resolving staff and property issues and fulfilling residents’ needs. We’ve seen first-hand with our clients how mobile technology drives innovation and gives way to building a stronger, happier, and more profitable community.
Strengthens Your Brand Image
We know we don’t need to tell you that your brand image is critical to your success. Without a mobile app, your properties might appear outdated and distanced from the modern trends: not having one can have an indirect impact on the performance and future retention of residents in your properties.
Opens New Revenue Channels
We deal exclusively with the multifamily industry, which from the offset we thought wouldn’t the type of industry that benefitted from mobile apps and their capacity to open new revenue channels….oh how wrong we were!
We’ll be putting together a guide to opening up new revenue channels for your property, but rest assured having a mobile app is a moneymaker.
Stayed Tuned later this week for 5 more reasons…
