Every multi family property needs to embrace mobile technology. In our always on, hyper connected world, mobile apps are a necessary marketing, customer service, and administrative tool for every business, not just companies like Starbucks and McDonalds.
Having a custom branded mobile app for your property is no longer a case of if, but when.
On Wednesday we listed 5 reasons why you need a mobile app, so check it out if you haven’t already. Because we love you and think giving is more important than receiving, we decided to list 5 more reasons…
Mobile App = Data
As management consultant Peter Drucker once said, “what doesn’t get measured, doesn’t get managed.” Having a mobile app makes measuring everything easy, providing you with insights into your how your property is run, your staff’s productivity and what your residents use and like.
Having your mobile app removes the guesswork. All this data your app collects can be analyzed and then used to making improvements to your properties, identifying new investment areas, and choosing the amenities that meet your residents’ needs.
Give Your Residents and Prospects A Better Experience
Market directly to where your customers are.
Your residents and prospective residents are always on their phone, especially using mobile apps. They’ve come to expect to be able to search through an app for a place to live in and then manage all their living needs from the very same app.
It’s no longer a nice to have; it’s a need to have.
Providing your prospects and residents with a faster and seamless online and offline experience—with the help of your mobile app—will ensure you’re properties stay fully leased and continue to attract high quality, satisfied residents.
Create Advanced Social Media Marketing Strategies
Social Media, smartphones, and mobile apps are interlinked.
A mobile app is an ideal platform for your residents, prospects, partners, and staff with all the potential features and options available (provided you pick the right platform.)
A mobile app has been proven to drive higher social media engagement, achieving whatever different business objectives you set with it.
It’s a Visual Reminder
Your mobile app will remind your residents about you and your property, ensuring you’re just a fingertip away. Even when they’re using other apps, your residents will still see your app on their smartphone, ensuring you’re at the forefront of their mind. You can also use push-notifications/instant messaging to take advantage of your access to their smartphone, for marketing, administrative, or sales purposes.
Stand Out From Your Competition
These days mobile apps are something the majority of multifamily properties are discussing, but a minority have taken the first step and stood out from the crowd.
Most properties still stuck in what we call the ‘website and social media age.’ Newsflash, you’re not forward thinking anymore if you have social media.
Just as websites became a “must-have” for properties in the late 2000s and social media a “must” in the early 2010s, mobile apps are now a must for successful multifamily properties.
Stand apart from your competitors and differentiate. This decision will attract high-quality residents, keeping your properties leased fully, and ensure that retention increases, not decreases.
Summing It Up
There you have it: 10 reasons why your properties need a mobile app.
We’re approaching the end of this series, soon we’ll be sending you all a free guide with everything you need to know to develop your custom branded mobile app for your properties.
Have a great weekend!